BRIEF
Lea & Perrins Worcestershire Sauce is used to marinate foods along with being used as a condiment. The Sauce includes ingredients like Anchovies, Vinegar, Molasses, and Tamarind extract.
CONCEPT
For my campaign, I wanted to show the viewer how delicious this sauce makes meats and that it essentially brings them to life. On one side of each ad, the food is gray, meaning it is essentially dead, and when Lea & Perrins's sauce is added it brings them to life.
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